The NorthStar Group and The Source Magazine announce the second annual SOURCE360 Festival, to be held in downtown Brooklyn from September 17th – September 20th. The upcoming SOURCE360 Festival will feature over 20 activations to engage the community through music, sports, fashion, film/TV, art, dance, and technology. SOURCE360 is also focused on educating the youth and inspiring the community in numerous pro-social activations and programs. For more information, please visit: http://thesource360.com/.
The SOURCE360 celebrations will take place throughout the Brooklyn Cultural District and festivities will include signature concerts, thought leadership panels, outdoor festivals, fashion shows, beauty bars, youth education and training sessions, nightly private shows, brunch celebrations, nightlife events and more! In addition, the SOURCE360 Festival Block Party on Saturday, September 19th on Rockwell Place will host activities on street art, fashion, break dancing, poetry slams, a Kids360 talent show, DJ spinning, music performances and more. Venues include prominent cultural institutions such as BRIC Arts & Media Center, Mark Morris Dance Center, Roulette, The Brooklyn Navy Yard and more! SOURCE360 celebrates the innovation and creativity inspired by Hip-Hop and represents Brooklyn’s diverse cultural tapestry.
SOURCE360 is more than a festival and hub of creative performances. Education and thought leadership is essential to the mission. One of SOURCE360's goals is to increase awareness and interest in higher learning among middle school and high school students through the filters of music, film, fashion, sports, technology and the performing arts. The SOURCE360 Educate & Elevate program and Youth Training Day will expose them (especially at-risk youth) to information and opportunities relating to colleges, universities, career paths, corporations and community service organizations.
SOURCE360 will host panel discussions featuring thought leaders in the art, music, tech, film, fashion, sports, dance and fashion industries. The panel discussions will conclude with networking opportunities for established and aspiring professionals.
Full-scale concerts will be held throughout the weekend, with performances from notable Hip-Hop veterans and newcomers to the scene. A full lineup of artists will be announced in the coming weeks!
To highlight Hip-Hop’s up-and-coming talent, SOURCE360 will also be hosting The Unsigned Hype Competition. Credited for discovering artists such as Biggie Smalls, Eminem, Common, and Kendrick Lamar, The Unsigned Hype Competition allows unsigned artists to battle it out for the opportunity to join a storied lineage of rappers, artists, and creators to perform live on stage. The Unsigned Hype Vol. 1 Mixtape featuring finalists from last year's competition at SOURCE360 will be available soon on all streaming and digital distribution platforms. Submissions are officially open for this year’s Unsigned Hype Competition
With excitement towards this year’s SOURCE360 festivities, found of The NorthStar Group and The Source Magazine L. Londell McMillan explains, “Our goal is to spread the good word about the influential and important role Hip-Hop has played in society as well as to educate and inspire people of all ages and backgrounds to make positive contributions to the culture.”
Launching for the first time in 2014, SOURCE360 gathered 38,000 attendees over 4 days, with 47 artists, 32 bloggers, 45 speakers, 15 DJs, and 21 activations. Performers from the inaugural year included Wu Tang Clan, Dom Kennedy, Lil Kim, Bone Thugs N Harmony, The Diplomats and more!