Kill Brand was launched in 2001 by musician Jonny Smith, who while on tour with his band, ran into a problem -- no clean t-shirts. With a hot pink T-shirt and black spray paint, Jonny randomly graffitied K-I-L-L across the front of the T-shirt, and took the stage. This fresh trend took fans by storm. Before long Jonny was designing, spray-painting, and selling his T's out of the back of the tour van. As demand grew he invested in a screen printing machine, that was used in his studio apartment to keep up with demand. Jonny personally screen-printed every item by hand with his signature, KILL. Kill Brand'snotoriety grew as Jonny left the band to pursue his other passion full time.
Kill Brand designs are now sold in thousands of retail stores worldwide and have been featured in such publications as GQ, Maxim and Alternative Press.